Mojio on the Move: The 2014 LA Auto Show & Connected Car Expo
In mid-November, Mojio took a trip down the West Coast to participate in the first annual Connected Car Expo, as part of the 2014 LA Auto Show.
In recognition that new connected technologies are fueling rapid change in and around the automotive industry, the LA Auto Show organizers decided to produce the Connected Car Expo (CCELA), a one-day conference and three-day expo with a dual mission – to showcase innovative companies designing the future of the connected car space, while also serving as an open forum for attendees to connect with top media and key players shaping the identity and ability of mobility. We think it was a great success!
Mojio’s booth was amongst some of the most established brands in the automotive world, such as Audi, Volvo and Jaguar. We even managed to introduce the automotive community to the world’s largest OBD II device (see left). But in all seriousness, this was a fantastic opportunity that enabled our team to collaborate with the brands, organizations and people that are helping to shape the future of driving. Thanks to everyone who stopped by to learn more about Mojio and the Connected Car.
Barbarians at the Head Unit: the Evolution of Device Connectivity
Mojio’s CEO, Jay Giraud, was an active participant in a variety of speaking events, sharing our vision with enthusiastic and curious audiences. You can watch Jay speak about the future of the Connected Car in the panel discussion video below, “Barbarian at the Head Unit: the evolution of device connectivity.” The panel also featured the following leaders in the world of automotive technology: Danny Shapiro, Senior Director of Automotive, NVIDIA; Rahul Misra, Director Automotive Sales Engineering, Aha Cloud Services, HARMAN; Konstantin Othmer, CEO, CloudCar.
Key takeaways from the panel:
- Hardware can stay the same for two or three years but updated software adds capabilities and delivers new experiences to consumers
- 2/3 of cars currently on the road will still be on the road in 10 years: how should manufacturers, developers, aftermarket provide connectivity to those vehicles?
- Experiences in cars will differ between automakers & manufacturers. Rethinking the way apps use screens and interact with consumers will enable success
The complete panel discussion can be viewed below. Jay starts speaking at 5:41, if you would like to skip through the introduction.
Automotive IoT: What Developers Need to Know
Jay also joined a panel discussion focused on the crucial role of developers in the automotive segment of the Internet of Things (IoT). This panel was organized by the Ford Developer Program and our friends at Application Developers Alliance. Industry experts estimate that every car will be connected in some way or another by 2025, and the market for connected vehicle technology will reach $54 billion by 2017. The video below is a fantastic discussion about how the connected car is transforming the industry and what this means for developers.
Mojio’s Top 4 Rides from the LA Auto Show
And while we may have been in LA on a business trip, we couldn’t resist grabbing a few moments of raw automotive bliss the LA Auto Show. Here are four of the rides that really made our jaws drop.
2014 Connected Car Expo: Keynote Address
If you’re still with us on this post, you shall be rewarded with one last video from CCELA. Considered an authority on future planning by many (including 20th Century Fox and the Pentagon), Peter Schwartz shares his insights on the ever-changing world of connected car technology and the projected effects of connectivity and autonomy on global industries.
That’s it for 2014. We’ll see you at the 2015 Connected Car Expo.
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